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Should You Paint or Wrap Your Company Vehicle for Branding and Marketing?

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Car Wrap Jacksonville

We get this question all the time. As a company that offers vehicle wraps, it would be easy for us to just say “You should wrap your vehicle” and leave it at that. But, we prefer to educate our potential clients with the facts and help them to make their own decision based on their business’s needs. With that in mind, we created this blog entry to help you in your decision process.

Which Costs More?

Cost should not be your only consideration when deciding whether to wrap or paint your vehicle, but we would be fooling ourselves if we believed it was not a major aspect. Depending on labor, the quality and color of the paint you want, and if you want custom graphics, a good vehicle paint job can cost you from $5,000 to $15,000 or more.

You can expect to pay between $1,500 to a bit more than $3,000 for a vinyl wrap that is professionally installed and made using top quality materials. This price included vibrant, full color custom graphics. You can choose a vehicle wrap for your car that will last up to seven or more years at a fraction of the cost of a good paint job.

What about Resale Value?

You are not just paying for the costs of the paint job when you paint your company vehicle. You also need to consider the resale value of the vehicle. When you decide it is time for a new vehicle, having the manufacturer’s original paint will help you sell your truck or car. When it comes time to sell, you will really reduce the number of prospective buyers if you have an exotic, bright colored paint job.

Your resale value will be kept at a premium when you go with a professionally installed wrap. You will have the option to return the vehicle to its original color by removing the wrap. Best of all, the vinyl will protect the paint from everyday damage caused by bug stains, debris, and rock chips.

What Options Are There?

Jacksonville Truck WrapsYou may have wanted a non-factory design or color to set your company vehicle apart upon purchasing it. At a level of precision that is virtually impossible with a paint job, you can transform your vehicle exactly how you want it with the limitless digitally printed custom graphics and color choices. Plus, to change the look completely, we can always remove your wrap and reinstall a new one.

Maintenance

Waxing is no longer needed with a vehicle wrap. You can make your vehicle wrap look like new by simply combining water and soap and washing by hand. If you have extra grime or dirt, then 70 percent alcohol and a microfiber rag will do the job of making your vehicle look clean again.

Well, now you have the facts about how paint jobs compare to vehicle wraps. From the above information, you should be able to make a decision about what is best for your company fleet. If you decide a vehicle wrap works best, give us a call at 904-654-5946, and we can provide you with a free consultation!

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